If you know where the mission is headed but can't put a number and a date on it, you're holding a wish. Wishes are easy to carry and expensive to keep. What Do You Want To Create? is a 21-question guide for mission-driven founders ready to pin down the return that would make coaching worth it.
Say what you want. Put numbers on it. Become who you need to be.
Decide what a coaching investment would help you create that you can’t do on your own.
Retire what you've been tolerating and aim that energy at the mission.
Count what staying put costs you, then stop paying it by default.
Commit to a result you can feel in your body and measure in the world.
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