Here's what we know: the frameworks and principles behind The Grip Mastery Playbook work. They change how founders think, lead, decide, and create. We hear it every week.
Here's what we're building: a way to make that work interactive. AI-driven tools that don't just teach you a principle but coach you through applying it, in real time, with personalized insights based on what you put in. Every tool is informed by Becky Henderson's proprietary coaching frameworks and principles. The same depth, rigor, and directness you get in The Grip, now responding to your specific situation.
This isn't another chatbot. This isn't a worksheet with a fancy interface. This is coaching architecture, built on the same foundation that drives results in Becky's one-on-one practice, delivered through technology that meets you where you are.
We're not ready to launch these publicly yet. First, we need to know they work as well in your hands as they do in ours.
That's what The Grip Lab is for.
The Grip Lab is a small group of readers who test each tool before it goes live. You use it. You push it. You tell us what's working, what's not, and what would make it worth paying for. We're testing both the product and the pricing model, because we want to build something that serves you, not something that sounds good on a sales page.
How it works:
When a new tool is ready, you'll receive an announcement with instructions and a testing window. You choose whether to opt in and test or pass on that round. At the end of each window, you'll submit a short feedback survey. That's it.
What you get:
Free access to every tool during testing. Real influence over the final product. The chance to work with resources that won't be publicly available until they've been shaped by founders who actually use them.
What we need:
Rigorous testing and ruthless feedback. Use the tool the way you'd use it in your real life and leadership. Don't be polite. Be useful.
A few details:
You can opt out of any individual test without leaving The Grip Lab. You can remove yourself entirely at any time by clicking "remove me from The Grip Lab participation" in any Grip Lab email. Your information stays with us and is used solely to run and refine these tools. See our DATA POLICY & USE note below for more details.
Where the next generation of self-mastery tools gets forged.
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DATA PRIVACY & USE
Your Data in The Grip Lab
When you join The Grip Lab, here's what we collect and how we use it:
Your email address. Used to send you beta test announcements, testing instructions, reminders, and follow-up communications related to The Grip Lab. Your email is stored within our Beehiiv email platform and is not shared with third parties.
Your survey responses. Used to evaluate tool performance, compare product versions, and inform pricing decisions. Survey responses may be reviewed in aggregate or individually by The Plenteous Life team. They are not published or shared outside the team.
Your tool usage data. When you use a tool in The Grip Labe, we collect anonymous behavioral data: which steps you completed, how long you spent on each step, whether you finished the tool, and what device you used. We do not collect or store what you type into the tool. Your coaching inputs are processed in real time to generate responses and are not saved. Usage data is collected through PostHog and is used solely to understand how the tools are being used and where they need refinement.
What we don't do. We don't sell your data. We don't share your email with other companies. We don't use your information for advertising. We don't store the content of your coaching sessions.
Your control. You can leave The Grip Lab at any time by clicking "remove me from The Grip Lab participation" in any Grip Lab email. This removes you from all future Grip Lab communications without affecting your subscription to The Grip or other Plenteous Life content.
Questions about your data? Email becky@plenteouslife.com.