THE GRIP

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TWO KINDS OF HARD: ONE BUILDS, ONE BURIES
Intentionality, Aliveness, Unreasonability, Mental, Purpose, Workability, Power Becky Henderson Intentionality, Aliveness, Unreasonability, Mental, Purpose, Workability, Power Becky Henderson

TWO KINDS OF HARD: ONE BUILDS, ONE BURIES

There are two kinds of discomfort every founder faces: growth discomfort, which signals that capacity is being built, and misalignment discomfort, which signals that direction needs to change. They feel nearly identical from the inside, and confusing them is one of the costliest errors in founder leadership. This issue of The Grip breaks down the signals that distinguish them and provides a practical 48-hour check founders can use to read the pattern accurately over time.

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