WHY UPGRADING YOU SCALES THE BUSINESS
The Coaching Advantage
3-Minute Read
The fastest growth move is not in your business. It’s in you.
My client, Rick, said to me, “In our work together, I’ve been able to change things that have been deeply ingrained in me for my entire life, like fixing my relationship with money. The business has seen more growth by the work we’ve done on me than by any coaching I’ve had on the business.”
Rick nails what most founders miss. People think they hire a coach to fix the business. What they actually do is invest in the owner behind the business, the one making the decisions, taking the action, and determining the growth.
Coaching is a force-multiplier, but not for the curious. It’s for the committed. The longer you wait to upgrade the person running the business, the more expensive your blind spots become. And if you don’t learn how to create from steadiness instead of strain, your mission will eventually start costing you the very life you built it for.
This week in The Grip, discover seven tangible ways coaching strengthens the kind of leadership that scales impact without burning your life to the ground. Then answer the real question: are you coachable?
Let’s dive in.
harness coaching’s real value
There are two kinds of founders.
The first one tries to outwork the constraint. They do another sprint, another late night, another “push through.” Their mind is always one Slack message away from a cortisol bath.
The second founder does something that looks almost unfair. They stop making the business carry the burden of their internal wiring, and they upgrade the operating system behind their decisions. They invest in becoming the leader their mission requires. Same talent. Same market. New results.
Great coaching doesn’t tell you what to do; it gets at the source of what stops you. Coaching is structured transformation: cleaner perception, faster decisions, upgraded behavior, and ruthless responsibility for creating what you say you want.
Not yet part of The Plenteous Life community? Subscribe to The Grip! Every week you’ll receive additional video, audio, and pdf tools directly in your email inbox to help you transform at both work and home.
The Difference Coaching Makes
You stop lying to yourself.
A great coach gives you a mirror that shows what’s true, without shame, so you can change what’s actually driving your results.You make better decisions faster, especially when the pressure spikes.
Instead of hesitating, you choose. That alone saves you money, relationships, and months of unnecessary drama.You accelerate desired results.
You stop collecting insights and start producing outcomes. What you thought would take years reduces to months. New realms of “what’s possible next” emerge.You identify the source of what’s in your way.
It’s not the obstacle you can see that stops you; it’s the one you can’t. When you see what you’ve never seen before, you’ll do what you’ve never done before.You become harder to knock off center.
Your resilience strengthens, so setbacks stop stealing your week. You recover quicker, leverage mistakes, and keep creating.Your nervous system becomes an asset, not a liability.
You learn to regulate stress and emotion so you’re not leading from strain or internal chaos, but from ease and peace of mind. A sense of “No matter what, I can handle this” empowers you to act boldly in the face of uncertainty.Success stops costing you your life.
You build without burning out, checking out, or selling out. You accelerate growth without sacrificing what matters. Deep satisfaction day to day becomes your new normal.
“It’s not the obstacle you can see that stops you. It’s the one you can’t.”
Are You Coachable?
The ROI of coaching is real, but it’s not magic. It correlates strongly with readiness, coachability, and willingness to be challenged. Here’s the readiness filter. Coaching pays off when you can say yes to these:
There’s something specific I’m committed to creating. Personally or professionally.
I will act between sessions. Coaching is practice, not comfort.
I’m teachable and receptive to challenge. A coach will say things to you that no one else will.
I take full responsibility for my results. Your capacity to deal effectively with life directly correlates to your responsibility for the outcome.
I’m willing to be wrong to learn and grow. Coaching operates in the realm of what you don’t know you don’t know. Making mistakes is the precursor to growth.
If what you want is a cheerleader, save your money. If you’re ready to shred your old patterns and limiting perceptions of who you think you are, you’re in the right place.
If you are already subscribed to The Grip through email, make sure to check your inbox for this issue; we’ve included a powerful tool—the COACHING CANDIDATE SCORECARD—to help you help you dial in and assess your readiness for coaching. If you’re not yet subscribed and want access to additional self-mastery tools like this, join our community here today and you’ll get new tools as we make them available.
Ordinary life doesn’t require coaching. You can do ordinary on your own.
Coaching becomes valuable when you want outcomes that require an upgraded creator: a calm nervous system, empowered language, uncompromising integrity, bold decisions, and leadership that doesn’t collapse under pressure. That’s when coaching turns into a compounding asset, not an expense.
If you’re considering working with a coach, or are actively in the market for one, I’ll leave you with two final questions to help you on your journey:
What life would you have to create to make the investment worth it? Are you willing to become the person who can create it?
Keep creating.
key takeaways
Coaching doesn’t “fix the business.” It transforms the founder whose way of being shapes everything.
The most reliable coaching return is behavior change: cleaner choices, faster follow-through, steadier leadership.
Readiness matters. Commitment, practice, and responsibility determine whether coaching compounds.
WORK 1:1 WITH BECKY
As a self-mastery coach, I help mission-driven founders accelerate desired results without sacrificing what matters. If that sounds like good news, REACH OUT to experience how 1:1 coaching can empower you to be the masterful leader your mission requires.
May you prosper in every way!
Becky & TPL Team
52 Maxims of Conscious Choosing To Create the Deeply Satisfying Life You Desire.