Stop Charging What You’re Worth

Value Vs. Worth

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Value Vs. Worth ---

Avoid the mistake so many of us make conflating personal worth and professional value when it comes to setting prices for our products and services. “My prices are high because I'm worth it. My prices are low because I'm not worthy.”

NO CLIENT OR CUSTOMER IS PAYING YOU FOR YOUR PERSONAL WORTH. Your worth isn't negotiable. Your worth isn't for sale. Your worth is inherently established in your presence on this planet as a living conscious-soul. It cannot be confirmed or denied by what someone is willing to pay for your offerings.

creating value in your business

Professional value, on the other hand, is a function of the benefit your work brings to others. You create your value—both in pricing and benefit—and that value is reflected in the price others are willing to pay in exchange for the benefit they receive from what you do.

Price your service according to the value you are committed to creating for others and enroll them in the benefit it will bring to their lives. If the value you create is common, the market will pay common prices. If the value you create is uncommon (rare), the market will pay uncommon (rare) prices—and do so gladly.

Price your service according to the value you are committed to creating for others and enroll them in the benefit it will bring to their lives.

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There is nothing wrong with common; it's just subject to the market consensus of value in a way that uncommon isn't, and it will leave you competing on price. Every industry has common and uncommon value propositions. When you create uncommon value in your industry, you can command uncommon fees for your service because you deliver benefits that others don’t.

May you prosper in every way!

Becky & TPL Team

52 Maxims of Conscious Choosing To Create the Deeply Satisfying Life You Desire.