FROM STUCK TO SOVEREIGN
LEVERAGE CONTEXT, MASTER RESULTS
3-Minute Read
Every founder secretly plays a losing game in at least one corner of life—what's yours costing you?
Every game is a context, and every context has rules. Rules decide what counts, what gets penalized, and how you win. The tackle that gets you praised in rugby will get you benched and fined in baseball. Score or foul, every action—and the response to that action—reinforces the game you’re playing.
Life works the same way. You have a context for every area: health, money, team, marriage, mission. And the thing that shapes your experience most is not your next action. It is the game your action lives inside. Think billiards. People obsess over their shot. Few consider the table. The felt, the rails, the angles. The table limits even the most perfect stroke. That’s the power of context; it decides the limits of possibility.
Why that matters for you? Somewhere in your life right now, there are disempowered contexts limiting what’s possible for you. And you’re getting really good at “winning” inside those limits. Today’s issue of The Grip is to help you spot the disempowered games draining your energy and show you how to intentionally create empowered ones instead. Change your context, change your outcomes.
Let’s dive in!
how to leverage context
Identifying Disempowered Context
Context is not an idea or mindset. It’s not a belief, goal, or behavior. It’s the unseen space that allows for all those things; the setting that determines the rules. On the surface, the following disempowered contexts might look like thoughts or beliefs. Look deeper. I want you to notice that while you may think and believe them, they fundamentally act as the gatekeeper for all the other thoughts, beliefs, mindsets, and behaviors that you have in the first place. They determine what gets in, and what stays out.
Common disempowered contexts for founders:
Life isn’t fair.
Nothing works out for me.
Building a company is hard.
There is never enough time.
I can’t get ahead.
It must be perfect.
I’m not enough.
Everything inside a game proves you’re in that game. Events that “fit” the game score points. Events that don’t fit get penalized or discounted. In “I am not enough,” a layoff “counts,” while a raise gets dismissed as a fluke—both feed “I’m not enough.” Results are filtered to prove the game you are already in.
Where are you pushing hard and still stuck—revenue, hiring, marriage, health, time? Describe the struggle in one sentence. That sentence is the game you are playing right now; that’s your disempowered context.
Creating Empowered Context
Imagine you’re playing golf, and one of your pals playing with you decides to start playing football instead. Doesn’t work. But that’s how most people try to create change in their life. They attempt to cram new action into the parameters of the old game and wonder why they keep fouling out. To get new results, you’ve got to create a whole new game.
A new game starts with new language. And I don’t mean slap a cute affirmation on top of a disempowered game. I mean intentionally using language as a lens through which you filter reality in a new way from now on. It will feel awkward initially, like wearing contact lenses for the first time. But with practice, you won’t even notice the lens; it will become your new normal.
My old game for years was, “Life doesn’t work out for me.” It was a game I’d been playing since childhood. I replaced it with, “Everything works out for me.” Not as a chant, as the new world I live in. I trained my brain to filter every event through that lens. No matter what happens now—even things I don’t like—I choose to see as happening for me not against me. It’s all fuel to advance my life.
A failed business. A flat tire. Betrayal. Loss. Now I ask: How will I use this? In what ways does it serve the mission? What advantage is hidden here? With a new game come new thoughts and avenues for action that weren’t possible before. The outcomes shift because I show up consistent with the results I want to produce.
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Leveraging Context Framework:
The key to leveraging context is to create a new game that makes your current game obsolete.
Identify the disempowered context: Describe the difficult experience you’re having in a sentence. This is your current game.
Generate an empowered context: Articulate the experience you want to have in a single sentence. This is your new game.
Filter everything through the lens of the new game. New thoughts, questions, and insights will emerge as a result:
If I’m more than enough, then what?
If success is easy, then what?
If I have plenty of time, then what?
Act in alignment with the new possibilities available in the new game.
Notice how your experience with old, familiar circumstances transforms. Energy rises. Options appear. Momentum returns. Your capacity to create what you want grows.
Transform one disempowered context in your life at a time. Practice until the new context becomes your normal way of seeing. Let it permeate and shape your thoughts, beliefs, and feelings. Repeat.
This is the source of continual increase in life.
“Everything works out for me.”
Context matters to founders because it profoundly impacts your results. Want to accelerate what and how you create? Get responsible for leveraging context. It is a force multiplier. Create the context that supports your mission, and your actions will finally have the space to do their work.
After 30 years in the self-mastery space, if I only had one tool available, this is the one I’d choose. Leveraging context will serve you more powerfully than you can imagine.
Keep creating.
key takeaways
Why am I stuck if I’m working hard?
Because results follow context. If the game you’re in has rules that cap what’s possible, more effort just hits the same ceiling.
How can I tell I’m playing a losing game?
Your effort goes up while results, energy, and clarity go down.
What shifts when I create an empowered context?
Decisions get simpler, energy rises, and execution compounds—making scale and impact easier.
May you prosper in every way!
Becky & TPL Team
52 Maxims of Conscious Choosing To Create the Deeply Satisfying Life You Desire.