UNREASONABLE RESPONSIBILITY
Mastering Transition When Certainty Is Gone
3-Minute Read
You don't have to predict the future when you can create it.
We’re living in an AI tsunami of change, and “wait and see” is not a strategy. It’s quicksand.
In 2024, McKinsey reported that 65% of respondents said their organizations were regularly using generative AI. Just two years later, Gartner’s CIO and Technology Executive Survey found 84% expect their enterprise to increase GenAI funding in 2026. This is not a trend. This is a new operating system showing up inside everyone’s business at once.
So if you’re in transition right now, a pivot, a reorg, a reinvention, a market shift, a team shakeup, or a personal upheaval that’s bleeding into your leadership, you’re in the sea of uncertainty with the rest of us.
Don’t do what many founders do in transition: treat uncertainty as a reason to stop. Don’t wait for clarity to arrive before you act.
Clarity rarely arrives first. It shows up after movement, after decision, after you choose an outcome and get unreasonably responsible for creating it.
This issue of The Grip is about becoming the certainty you’ve been waiting for, so your mission can keep growing and serving.
Let’s dive in.
mastering transition
If you’re not a fan of uncertainty, you’re not alone. Humans are hard-wired to seek out the familiar. When faced with the unknown, your survival brain tends to get very reasonable. It starts handing you reasons to pull back, slow down, or stop until you get proof, control, or assurance of how things will turn out.
But the assurances you’re looking for don’t live in your circumstances. It doesn’t matter how much you overthink, collect more information, or add more meetings. None of that helps you navigate uncertainty with power.
What makes a difference during upheaval is not more certainty. It’s clarity of being; clear on who you are and the outcome you’re committed to creating.
Not yet part of The Plenteous Life community? Subscribe to The Grip! Every week you’ll receive additional video, audio, and pdf tools directly in your email inbox to help you transform at both work and home.
Getting Responsible
Notice who you’re being in this season of transition. If the situation looks stark and intimidating, who you’re being is “waiting to see how it turns out.” If the situation looks filled with opportunity, who you’re being is “responsible for creating your results.”
Whether this seismic shift is something to survive or leverage depends on you. How you see it trains your team to shrink back or charge ahead. It trains your culture to play defense or offense. And it trains you to retreat from threat or lead from possibility.
Will you be responsible for producing desirable outcomes in this season of transition?
But the economy!
But my industry!
But, but, but…every place you give up responsibility for your outcome, you give up power to deal effectively with it. Put responsibility on the economy, and “your hands are tied.” Put responsibility on your industry’s shifting market, and “there’s nothing you can do.”
In times of transition, what serves you is more responsibility, not less.
Will you take on the responsibility—as a genuine commitment—for your mission to flourish during rapidly changing circumstances?
Will you be the certainty you’re looking for? That’s the edge.
“What outcome are you committed to creating?”
Getting Unreasonable
In The Unreasonable Advantage, I call reasons “designer excuses.” They sound rational. They sound mature. They sound responsible. And they quietly let you off the hook from creating what you want. But the more responsible you become, the less you let reasons stop you; you get unreasonable.
Otis Elevator didn’t let the reason of turbulent times stop them from growing and advancing. They’re an inspiring example of a company refusing to let a world-changing technology make them obsolete.
Founded in 1853, they saw electricity coming and moved early, installing their first successful electric elevators in 1889, breaking past the limits of hydraulic and steam systems into the electric high-rise era. That choice was responsibility in motion: adopt the new power source so more people could move safely, faster, and higher. They didn’t let the risk and mess of transition become reasons to delay action.
Today, Otis says it moves about 2.5 billion people a day and maintains roughly 2.5 million customer units worldwide.
That’s what it looks like when you get rid of your reasons to stop. You decide what you’re here to build, and you leverage every tool—especially a disruptive one—that helps you serve more effectively.
In massive change, your advantage is not certainty. It’s unreasonable responsibility for creating the outcome you want. You will transform the impossible to the inevitable by becoming unreasonable.
To help you clarify who you’ll be in the days ahead, visit our past issues The Present Is Not Your Enemy. Resistance Is and Opportunity Hides in Chaos: Can You Spot It. We’ve linked to them in the show notes.
If you are already subscribed to The Grip through email, make sure to check your inbox for this issue; we’ve included a powerful tool—a free book download—to help you lead transition in turbulent times. If you’re not yet subscribed and want access to additional self-mastery tools like this, join our community today at plenteouslife.com/thegrip, and you’ll get new tools as we make them available.
What a wild time to lead! It’s a privilege to carry the mantle of leadership during this hour of history. You’re here to guide the transition. Your mission doesn’t need you to predict the future. It needs you to create it.
Get committed to your desired outcome.
Get responsible like it depends on you.
Get unreasonable for making it so.
Keep creating.
key takeaways
Certainty being gone doesn’t cancel your power. It just reveals your excuses.
If you keep waiting for clarity, you’ll stay stuck. Clarity shows up after movement and decision.
Your reasons may sound responsible, but they can still be avoidance. Choose an outcome, then own making it real.
WORK 1:1 WITH BECKY
As a self-mastery coach, I help mission-driven founders accelerate desired results without sacrificing what matters. If that sounds like good news, REACH OUT to experience how 1:1 coaching can empower you to be the masterful leader your mission requires.
May you prosper in every way!
Becky & TPL Team
52 Maxims of Conscious Choosing To Create the Deeply Satisfying Life You Desire.